Catalog Search Results
Author
Publisher
Union Square & Co., an imprint of Sterling Publishing Co., Inc
Pub. Date
[2023]
Language
English
Description
How you show up in person, over email, and on social media communicates your personal brand. That brand deserves thoughtful cultivation and crafting as you shape your narrative, build your network, grow your confidence, and plot your future. Aliza Licht, a former fashion executive who successfully turned her communications expertise into a multimedia brand and consultancy, shares both personal and professional advice from her lived experiences and...
Author
Publisher
Career Press
Pub. Date
2021.
Language
English
Description
"How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in this book, a provocative, truth-to-power exposé of ad agencies' flaws, foibles, and failings-and why they matter to the consumer and to those in the business....
Author
Publisher
Portfolio/PENGUIN
Pub. Date
[2016]
Language
English
Description
"Hug Your Haters How to Embrace Complaints and Keep Your Customers Jay Baer Based on proprietary research and more than 70 exclusive interviews, New York Times bestselling author Jay Baer offers a new playbook for handling unhappy customers. Hug Your Haters provides the recipe for a mobile, social, right-now world where complaints are faster and louder than ever. Technology has evaporated the barriers of complaint. With smart phones and always-on...
90) Mercadotecnia
Author
Series
Publisher
Grupo Nelson, una división de Thomas Nelson Publishers
Pub. Date
[2015]
Language
Español
Description
"El éxito o el fracaso de tu negocio depende del suceso o del fracaso de tus esfuerzos de mercadotecnia. Si puedes identificar lo que tus clientes quieren, necesitan, y pueden costear-y se los das-entonces obtendrás resultados asombrosos. Lleno de la sabiduría característica de Brian Tracy, esta guía indispensable contiene 21 ideas poderosas que puedes usar inmediatamente para mejorar tus resultados estratégicos de mercadotecnia. Lleno de estrategias...
Author
Publisher
Jossey-Bass, A Wiley Brand
Pub. Date
[2014]
Language
English
Description
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective,...
93) The ninth month
Author
Pub. Date
2022.
Language
English
Formats
Description
From the New York Times bestselling author of The Midwife Murders comes a twisted psychological thriller about a mother-to-be trying to find proof that she's being stalked, even when everyone around her distrusts her mother's intuition. Emily Atkinson leads a complicated life in New York City. She's a successful marketing executive who lives in a luxury apartment and enjoys a glamorous existence until she lands in the hospital with a double diagnosis:...
Author
Publisher
Business Expert Press
Pub. Date
2010.
Language
English
Description
"This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their...
Author
Publisher
Princeton University Press
Pub. Date
[2023]
Language
English
Description
A critical history of the social media influencer's rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the...
Author
Publisher
McGraw-Hill Education
Pub. Date
[2013]
Language
English
Description
Loyalty programs don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
Author
Publisher
Houghton Mifflin Harcourt
Pub. Date
2021.
Language
English
Description
"For fans of Elinor Oliphant Is Completely Fine and Severance: an offbeat, wryly funny debut novel that follows an eccentric product engineer who works for a hip furniture company where sweeping corporate change lands her under the purview of a startlingly charismatic boss who seems determined to get close to her at all costs ..."--
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